Displaying Forms

AllFeedback gives you multiple ways to display your feedback forms to visitors. You can show them site-wide as floating widgets that appear based on targeting rules you configure, or embed them directly into specific pages using shortcodes or blocks. This guide explains each display method and when to use it.

Display Methods Overview

AllFeedback supports three primary methods for displaying forms:

Targeted widget display — Show floating widgets automatically based on page rules

Shortcode embeds — Insert a form anywhere shortcodes are supported

Gutenberg block embeds — Add forms to posts and pages using the block editor

Method 1: Targeted Widget Display

Instead of embedding forms into specific pages, you can configure forms to appear automatically as floating widgets based on targeting rules. This is the most flexible display method and does not require editing individual pages.

When to Use Targeted Widgets

You want the form to appear site-wide or on multiple pages without editing each one

You want a floating widget that does not interrupt the page layout

You want to control exactly which pages show the form using inclusion and exclusion rules

How Widget Targeting Works

When a visitor loads any page on your site, AllFeedback checks all Published forms to see if any match the current page. The first matching form the visitor is eligible to see is displayed as a floating widget. If no form matches, no widget appears.

Targeting rules are evaluated in this order:

Exclusion rules are checked first. If the current page matches any exclusion rule, that form is skipped entirely.

If the form is set to All Pages, it matches immediately.

If the form is set to Specific Pages or Posts, the current page must match at least one of the selected pages or posts.

The first form that passes all checks is displayed.

Configuring Widget Targeting

Targeting is configured inside the form builder when you create or edit a form.

Go to wp-admin → AllFeedback → All Forms

Click Edit on the form you want to configure

Open the targeting panel in the form builder

Choose one of the targeting modes:

If you chose Specific Pages or Posts, use the search box to find and select the pages or posts where the widget should appear

Optionally, add exclusion rules to prevent the widget from appearing on certain pages even if they match the inclusion rules

Save the form

Searching for Pages and Posts

When you select Specific Pages or Posts, a search box appears. Type a keyword to search for published pages and posts by title. Results are paginated, showing up to 50 items per page. Click on any item to add it to the targeting list.

Only published content is available for selection. Drafts and private posts do not appear in the search results.

Important Notes About Widget Targeting

Exclusion rules always win. If a page matches both an inclusion rule and an exclusion rule, the form will not appear.

If you set a form to Specific Pages or Posts but do not select any pages or posts, the widget will never appear.

Only one widget is shown per page. If multiple forms match the same page, the most recently published form the visitor is still eligible to see is displayed — after audience (logged-in/logged-out) and frequency limits are applied.

The form must have Published status. Draft forms are never displayed as widgets, even if their targeting rules match.

Method 2: Shortcode Embeds

Shortcodes let you embed a specific form directly into any post, page, or widget area that supports WordPress shortcodes.

When to Use Shortcodes

You want the form to appear inline within your content

You are using the classic editor instead of the block editor

You need to embed a form in a widget area or custom template

Getting the Shortcode

Go to wp-admin → AllFeedback → All Forms

Find the form you want to display in the table

Look in the Shortcode column for that form

Click the copy icon next to the shortcode to copy it to your clipboard

The shortcode format is:

[allfeedback_survey id="X"]

Replace X with your form ID number.

Adding the Shortcode to a Page

Edit the post or page where you want the form to appear

Place your cursor where you want the form to display

Paste the shortcode you copied

Save or publish the page

The form will appear inline at that exact location when visitors view the page.

Important Notes About Shortcodes

The form must have a Published status to display to visitors. Draft forms will not appear even if the shortcode is present.

If you enter an invalid form ID or the form is deleted, nothing will display where the shortcode is placed.

To preview a draft form before publishing, use the Preview panel in the form builder — drafts are never rendered through the shortcode on the front end.

Method 3: Gutenberg Block Embeds

If you use the WordPress block editor, you can add forms using the AllFeedback Survey block instead of shortcodes.

Prerequisites

WordPress 6.5 or higher

At least one published form must exist

You must be editing a post or page in the block editor

When to Use the Block

You are using the block editor and prefer a visual interface

You want to select the form from a dropdown instead of copying a shortcode

You want the form embedded inline within your content

Adding the Block

Open the post or page in the block editor

Click the + button to open the block inserter

Search for Survey or AllFeedback Survey

Click the AllFeedback Survey block to insert it

In the block settings panel, choose which form to display from the dropdown

Save or publish the page

The selected form will appear inline at the block location when visitors view the page.

Important Notes About Blocks

The block only works in the block editor. It is not available in the classic editor.

The form must be Published to display to visitors. If the form is set to Draft, nothing will appear.

If you delete the form after embedding it, the block will render nothing on the front end.

Combining Display Methods

You can use multiple display methods for the same form or different forms:

A form can be both embedded via shortcode on specific pages and displayed as a targeted widget on other pages.

You can embed one form inline using a block and display a different form as a floating widget on the same page.

If a page has both an embedded form and a matching targeted widget, both will appear — the embedded form inline and the widget floating.

Troubleshooting

Form Does Not Appear

If your form is not displaying, check the following:

The form status must be Published. Draft forms are not visible to regular visitors.

For targeted widgets, verify the current page matches the targeting rules and is not excluded.

For targeted widgets set to Specific Pages or Posts, ensure at least one page or post is selected.

For shortcodes and blocks, verify the form ID is correct and the form has not been deleted.

If multiple forms target the same page, only one widget shows — the most recently published form the visitor is still eligible to see.

Widget Appears on Wrong Pages

Check the targeting mode. If set to All Pages, the widget appears everywhere.

Review your inclusion and exclusion rules. Exclusions always override inclusions.

Verify you selected the correct pages or posts in the targeting panel.

Block or Shortcode Shows Nothing

Confirm the form is Published, not Draft.

Verify the form ID in the shortcode matches an existing form.

For blocks, ensure you selected a form in the block settings dropdown.

Form Saved as Draft Instead of Publishing

If you click Publish but the form stays a Draft with a notice like "Conflict: Saved as draft — same pages already targeted by …," another published form is already targeting the same pages. Because only one feedback widget can appear per page, AllFeedback won't publish a second form that competes for those pages.

A conflict is flagged when:

Your form — or another published form — is set to All Pages (All Pages overlaps with every other form), or

Your form targets Specific Pages or Posts that include at least one page or post already targeted by another published form.

To resolve it:

Open the form's Settings tab and, under Targeting, choose Specific Pages or Posts with pages that none of the listed forms already cover.

Avoid All Pages if you already have other published forms — it will always conflict.

Or unpublish (or re-target) the conflicting forms named in the notice so they no longer cover those pages.

Once the targeting no longer overlaps, click Publish again.